VISUAL COMMUNICATION DESIGN

Egi Anwari, S.Sn., M.Ds.


Department Head
OUR FOCUS

Visual Communication Design is primarily concerned with the process of generating and translating creative ideas into an effective visual design in communicating a message, especially in the advertising industry. It deals not only with forms and esthetics, but also with cultural aspects that are relevant to the society.

The Visual Communication Design curricula at ITHB is specifically designed to :

  1. Equip students with the ability to analyze problems, plan and design visual communication that effectively convey a message in creative, analytical, and innovative ways.
  2. Develop the awareness and understanding of cultural and social aspects that need to be taken into account in a design process.
  3. Develop the capability to master communication techniques using various multimedia tools (i.e.hardware, software and audio visual tools).
  4. Develop the professionalism, entrepreneurship and ability to learn and quickly respond to changes and emerging opportunities in the area of advertising industry.
  5. Develop character, integrity, and sense of purpose that are essential for a successful career and meaningful life.
CAREER PROSPECT
Having completed the study in this field, one could start his/her career as creative staff, multimedia designer, editor, promotion and marketing staff or other entry position in various industries, such as:
Creative and advertising house, production house, printmedia, national and local television, marketing research, promotion/media consulting companies.
OUR CURRICULUM

SEMESTER 1

SKS

Visual Literacy Fundamental2
Creative Thinking Fundamental2
Figure Drawing4
Expressive Drawing4
Shape Dynamics4
Spatial Dynamics4
Religious Studies2

Total SKS

22

SEMESTER 2

SKS

Digital Photography Fundamental3
Design Thinking2
Graphics Prototyping2
Computer Graphic2
Visual Presentation Skills2
Illustration Fundamental3
Typography Fundamental3
Core Skills and Character2

Total SKS

19

SEMESTER 3

SKS

Visual Perception2
Studio 1: Understanding Visual Forms and Context5
Audiovisual Editing Course2
Media Communication Theories2
Sequential Illustration3
Advanced Typography3
Design Photo3
English I2

Total SKS

22

SEMESTER 4

SKS

Visual Research Methods2
Social Behaviourn Psychology2
Studio II : Designing For Corporate Identity5
Audiovisual Fundamentals3
Advertising Copywriting2
Media Production Management2
English II2
General Computer Skills and Communication Skills

Total SKS

18

SEMESTER 5

SKS

Cultural Studies2
Design Innovation2
Indonesian Cultural Studies2
Studio III: Designing for Brand Activation6
Advanced Audiovisual3
Elective I2
Indonesian Lenguage2
Adobe Certified Associate – Visual Communication Using Adobe Photoshop

Total SKS

19

SEMESTER 6

SKS

Design History2
Design Project Management2
Studio IV: Design for Advertising Campaign6
Creative Media Production2
Advertising Campaign2
Elective 22
Pancasila and Civics3
Career Planning

Total SKS

19

SEMESTER 7

SKS

Design Critique2
Visual Aesthetics2
Studio 5: Designing for Social Movements7
Seminar3
Technopreneurship2
Technopreneurship Tutorial
Career Roadmap
Leadership and Entrepreneurship –

Total SKS

16

SEMESTER 8

SKS

Internship
3
Final Year Project
8

Total SKS

11

ELECTIVE COURSES I

SKS

Toy Product Design2
Web Interface2
Typeface Design2
Textile Graphics2

ELECTIVE COURSES II

SKS

Broadcast Design2
Comics & Sequential Art2
Animation2
Game & Visual Design2